Je viens de recevoir un email dont voici un extrait:

Cher Monsieur Desavoye,

Suite à la crise actuelle des marchés, avoir un réseau professionnel solide est plus important que jamais.

Le réseau de recruteurs Experteer compte déjà plus de 3.400 chasseurs de têtes qui apprécient le haut niveau des candidats Experteer et vous proposent de ce fait plus de 9.300 postes d’experts et managers.

En choisissant de devenir abonné Premium, vous bénéficiez d’un accès privilégié:….

Le message est pertinent, sans aucun doute plus que jamais il est important de disposer d’un réseau pour faire la différence. Le message est personnaliser juste comme il faut avec le nom. Et évidemment le timing est très bon puisque nous sommes en plein de l’incertitude.

Pour autant, ce marketing aussi bien pratiqué soit-il reste un marketing de la peur, et en tant que cible spontanément je n’ai pas envie de me laisser engager par de tels ressorts. Cette crise étant aussi psychologique, il y a une attitude économique dite de passager clandestin ici. A savoir qu’en faisant peur on contribue à la crise, donc même si l’intérêt de ce cabinet peut être de faire peur cela va à l’encontre de l’intérêt de la société dans son ensemble.

Et vous comment prendriez-vous un tel message ?

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